ROKU, INC

ROKU

Form 4 • Statement of Changes in Beneficial Ownership

SEC Accession Number: 0001393571-26-000006
Filing date: Mar 4, 2026
Earliest execution date: Mar 2, 2026
Reporting Owners: HUNT NEIL D (Director)

Summary

Type

Sell

Net shares

-2,000

% of shares

-20.45%

Amount (USD)

$195,400

Insider confidence score

16.3 out of 100

Positive

  • Under Rule 10b5-1 trading plan

Negative

  • Huge scheduled sell (<25% of shares)
  • Significant sell amount ($50K+)

Stock transactions

Transaction 1

Security

Class A Common Stock

Action

Exercise

Date

2026-03-02

Code

C

Net shares

+2,000.0

Acquired/Disposed

Acquired

Shares Owned Before

7,782.0

Shares Owned After

9,782.0

Transaction 2

Security

Class A Common Stock

Action

Sell

Date

2026-03-02

Code

S

Net shares

-171.0

Price per Share

$96.40

Amount (USD)

$16,484.40

Acquired/Disposed

Disposed

Shares Owned Before

9,782.0

Shares Owned After

9,611.0

Transaction 3

Security

Class A Common Stock

Action

Sell

Date

2026-03-02

Code

S

Net shares

-840.0

Price per Share

$97.53

Amount (USD)

$81,925.20

Acquired/Disposed

Disposed

Shares Owned Before

9,611.0

Shares Owned After

8,771.0

Transaction 4

Security

Class A Common Stock

Action

Sell

Date

2026-03-02

Code

S

Net shares

-989.0

Price per Share

$98.07

Amount (USD)

$96,991.23

Acquired/Disposed

Disposed

Shares Owned Before

8,771.0

Shares Owned After

7,782.0

Derivative Transactions

Transaction 1

Security

Employee Stock Option (right to buy)

Action

Exercise

Date

2026-03-02

Code

M

Net shares

-4,000.0

Acquired/Disposed

Disposed

Shares Owned Before

67,333.0

Shares Owned After

63,333.0

Transaction 2

Security

Class B Common Stock

Action

Exercise

Date

2026-03-02

Code

M

Net shares

+4,000.0

Acquired/Disposed

Acquired

Shares Owned Before

8,000.0

Shares Owned After

12,000.0

Transaction 3

Security

Class B Common Stock

Action

Exercise

Date

2026-03-02

Code

C

Net shares

-2,000.0

Acquired/Disposed

Disposed

Shares Owned Before

12,000.0

Shares Owned After

10,000.0

Filing's footnotes

1. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. Shares of Class B Common Stock will convert automatically into shares of Class A Common Stock upon the earlier of: (i) any transfer except for certain &quot;Permitted Transfers&quot; as defined in the Issuer's restated certificate of incorporation, (ii) the first &quot;Trading Day&quot;, as defined in the Issuer's restated certificate of incorporation, falling on or after the date on which the shares of Class B Common Stock represent less than 10% of the aggregate number of outstanding shares of Class A Common Stock and Class B Common Stock or (iii) the vote of the holders of Class B Common Stock representing at least 66-2/3% of the shares of Class B Common Stock.

2. Shares sold pursuant to Mr. Hunt's 10b5-1 plan.

3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $95.86 to $96.71 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $96.86 to $97.85 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.87 to $98.44 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

6. This option is fully vested.

ℹ️ Filed under Rule 10b5-1 trading plan

This page is for informational purposes only. While we strive for accuracy, the summary may contain inaccuracies or omissions. Please refer to the official SEC filing for authoritative information. Open the SEC filing.