Trade Desk, Inc.

TTD

Form 4 • Statement of Changes in Beneficial Ownership

SEC Accession Number: 0001671445-26-000004
Filing date: Mar 4, 2026
Earliest execution date: Mar 2, 2026
Reporting Owners: Green Jeffrey Terry (CEO)

Summary

Type

Buy

Net shares

+6,398,089

% of shares

528.57%

Amount (USD)

$148,101,266

Insider confidence score

100.0 out of 100

Positive

  • Massive buy (≥10% of shares)
  • Massive buy amount ($10M+)

Stock transactions

Transaction 1

Security

Class A Common Stock

Action

Buy

Date

2026-03-02

Code

P

Net shares

+527,324.0

Price per Share

$23.49

Amount (USD)

$12,386,840.76

Acquired/Disposed

Acquired

Shares Owned Before

0.0

Shares Owned After

527,324.0

Transaction 2

Security

Class A Common Stock

Action

Buy

Date

2026-03-02

Code

P

Net shares

+1,472,676.0

Price per Share

$24.16

Amount (USD)

$35,579,852.16

Acquired/Disposed

Acquired

Shares Owned Before

527,324.0

Shares Owned After

2,000,000.0

Transaction 3

Security

Class A Common Stock

Action

Buy

Date

2026-03-03

Code

P

Net shares

+1,685,696.0

Price per Share

$24.97

Amount (USD)

$42,091,829.12

Acquired/Disposed

Acquired

Shares Owned Before

2,000,000.0

Shares Owned After

3,685,696.0

Transaction 4

Security

Class A Common Stock

Action

Grant

Date

2026-03-03

Code

A

Net shares

+398,089.0

Acquired/Disposed

Acquired

Shares Owned Before

257,828.0

Shares Owned After

655,917.0

Transaction 5

Security

Class A Common Stock

Action

Buy

Date

2026-03-04

Code

P

Net shares

+2,314,304.0

Price per Share

$25.08

Amount (USD)

$58,042,744.32

Acquired/Disposed

Acquired

Shares Owned Before

3,685,696.0

Shares Owned After

6,000,000.0

Derivative Transactions

Transaction 1

Security

Employee Stock Option (Right to Buy)

Action

Grant

Date

2026-03-03

Code

A

Net shares

+737,028.0

Acquired/Disposed

Acquired

Shares Owned Before

0.0

Shares Owned After

737,028.0

Filing's footnotes

1. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $22.93 to $23.92, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

2. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $23.93 to $24.34, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

3. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $24.81 to $24.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

4. Represents a restricted stock award with a Vesting Commencement Date ("VCD") of March 3, 2026. One-sixteenth (1/16th) of the granted shares vest on May 15, 2026 and the remainder of the granted shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

5. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $24.59 to $25.25, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

6. Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

7. Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.

8. The option was granted on March 3, 2026, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

This page is for informational purposes only. While we strive for accuracy, the summary may contain inaccuracies or omissions. Please refer to the official SEC filing for authoritative information. Open the SEC filing.