MediaAlpha, Inc. (MAX)

Latest Insider Confidence Score

2026Q1

48.5
Bearish

Company insider confidence (by quarter)

2020Q4 2026Q1

Largest shareholders

Insider Role (last 12 mo) Shares held Filed at
WM Birkdale, Ltd. — 16,039,998 Dec 23, 2022
WM Hinson (Bermuda) Ltd. — 5,916,816 Jun 30, 2023
Insignia Capital Partners Gp, L.L.C. 10% Owner 5,774,694 May 13, 2024
Insignia Capital Partners, L.P. 10% Owner 5,774,694 May 13, 2024
Insignia Capital Partners (Aiv), L.P. 10% Owner 5,774,694 May 13, 2024

Recent buy/sell transactions

Exec date Filing date Insider Role Signal Confidence Shares % of shares Under plan? Amount (USD)
Mar 6, 2026 Mar 6, 2026 Yeh Kuanling Amy Chief Technology Officer Sell 50.6 -3,000 -0.76% ✓ $31K
Mar 2, 2026 Mar 4, 2026 Nonko Eugene Director Sell 31.3 -132,203 -5.51% ✓ $1.3M
Mar 2, 2026 Mar 4, 2026 Yi Steven Officer Sell 41.3 -55,252 -2.05% ✓ $552.8K
Feb 23, 2026 Feb 25, 2026 Yi Steven Officer Sell 48.8 -20,748 -0.77% ✓ $189.7K
Feb 25, 2026 Feb 25, 2026 Nonko Eugene Director Sell 45.0 -25,097 -1.03% ✓ $251K
Feb 17, 2026 Feb 19, 2026 Yi Steven Officer Sell 50.0 -12,000 -0.44% ✓ $87.2K
Feb 13, 2026 Feb 17, 2026 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Sell 48.8 -14,282 -0.65% ✓ $103.1K
Feb 15, 2026 Feb 17, 2026 Yi Steven Officer Neutral 52.5 - 0.00% ✗ -
Feb 15, 2026 Feb 17, 2026 Cramer Keith Chief Revenue Officer Sell 33.8 -10,000 -5.20% ✓ $71.6K
Feb 13, 2026 Feb 17, 2026 Yeh Kuanling Amy Chief Technology Officer Sell 38.8 -12,000 -3.05% ✓ $87.7K
Feb 15, 2026 Feb 17, 2026 Thompson Patrick Ryan Officer Sell 42.5 -12,130 -1.37% ✗ $87K
Feb 15, 2026 Feb 17, 2026 Nonko Eugene Director Neutral 52.5 - 0.00% ✗ -
Feb 9, 2026 Feb 11, 2026 Yi Steven Officer Sell 50.0 -12,000 -0.44% ✓ $101.7K
Feb 2, 2026 Feb 4, 2026 Nonko Eugene Director Sell 48.8 -24,200 -1.00% ✓ $247K
Feb 2, 2026 Feb 4, 2026 Yi Steven Officer Sell 48.8 -20,000 -0.73% ✓ $198.6K
Jan 26, 2026 Jan 28, 2026 Yi Steven Officer Sell 47.5 -24,000 -0.87% ✓ $255.8K
Jan 26, 2026 Jan 28, 2026 Nonko Eugene Director Sell 45.0 -36,300 -1.47% ✓ $386.6K
Jan 20, 2026 Jan 22, 2026 Nonko Eugene Director Sell 45.0 -36,300 -1.45% ✓ $404.5K
Jan 20, 2026 Jan 22, 2026 Yi Steven Officer Sell 47.5 -24,000 -0.86% ✓ $267.4K
Jan 16, 2026 Jan 16, 2026 Yeh Kuanling Amy Chief Technology Officer Sell 50.6 -3,000 -0.76% ✓ $34.4K
Jan 15, 2026 Jan 16, 2026 Cramer Keith Chief Revenue Officer Sell 33.8 -10,000 -5.34% ✓ $113.7K
Jan 12, 2026 Jan 14, 2026 Yi Steven Officer Sell 47.5 -24,000 -0.85% ✓ $276.6K
Jan 12, 2026 Jan 14, 2026 Nonko Eugene Director Sell 45.0 -36,300 -1.43% ✓ $418.6K
Jan 5, 2026 Jan 7, 2026 Yi Steven Officer Sell 47.5 -24,000 -0.85% ✓ $284.1K
Jan 5, 2026 Jan 7, 2026 Nonko Eugene Director Sell 45.0 -36,300 -1.41% ✓ $429.8K
Jan 2, 2026 Jan 2, 2026 Yeh Kuanling Amy Chief Technology Officer Sell 50.6 -3,000 -0.75% ✓ $38.9K
Dec 29, 2025 Dec 31, 2025 Nonko Eugene Director Sell 45.0 -36,300 -1.39% ✓ $464.3K
Dec 29, 2025 Dec 31, 2025 Yi Steven Officer Sell 47.5 -24,000 -0.84% ✓ $307K
Dec 22, 2025 Dec 29, 2025 Nonko Eugene Director Sell 45.0 -36,300 -1.37% ✓ $463K
Dec 22, 2025 Dec 29, 2025 Yi Steven Officer Sell 47.5 -24,000 -0.83% ✓ $305.7K
Dec 15, 2025 Dec 17, 2025 Nonko Eugene Director Sell 42.5 -36,300 -1.35% ✓ $464.3K
Dec 15, 2025 Dec 17, 2025 Cramer Keith Chief Revenue Officer Sell 32.5 -10,000 -5.07% ✓ $128.3K
Dec 15, 2025 Dec 17, 2025 Yi Steven Officer Sell 45.0 -24,000 -0.83% ✓ $307K
Dec 12, 2025 Dec 12, 2025 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Sell 45.0 -5,000 -1.12% ✓ $65.8K
Dec 10, 2025 Dec 12, 2025 Yeh Kuanling Amy Chief Technology Officer Sell 37.5 -15,000 -3.62% ✓ $201.3K
Dec 8, 2025 Dec 10, 2025 Yi Steven Officer Sell 45.0 -24,000 -0.82% ✓ $318.8K
Dec 8, 2025 Dec 10, 2025 Nonko Eugene Director Sell 42.5 -36,300 -1.33% ✓ $482.9K
Dec 1, 2025 Dec 3, 2025 Yi Steven Officer Sell 45.0 -24,000 -0.81% ✓ $308.4K
Dec 1, 2025 Dec 3, 2025 Nonko Eugene Director Sell 42.5 -36,300 -1.32% ✓ $466.5K
Nov 24, 2025 Nov 26, 2025 Nonko Eugene Director Sell 42.5 -36,300 -1.30% ✓ $441.9K
Nov 24, 2025 Nov 26, 2025 Yi Steven Officer Sell 45.0 -24,000 -0.81% ✓ $290.7K
Nov 15, 2025 Nov 20, 2025 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Sell 42.5 -13,263 -2.88% ✗ $164.7K
Nov 17, 2025 Nov 19, 2025 Yi Steven Officer Sell 45.0 -24,000 -0.80% ✓ $287K
Nov 17, 2025 Nov 19, 2025 Nonko Eugene Director Sell 42.5 -36,300 -1.28% ✓ $433.3K
Nov 15, 2025 Nov 18, 2025 Yi Steven Officer Neutral 52.5 - 0.00% ✗ -
Nov 15, 2025 Nov 18, 2025 Thompson Patrick Ryan Officer Sell 40.0 -21,803 -2.41% ✗ $270.8K
Nov 15, 2025 Nov 18, 2025 Yeh Kuanling Amy Chief Technology Officer Neutral 52.5 - 0.00% ✗ -
Nov 15, 2025 Nov 18, 2025 Nonko Eugene Director Neutral 52.5 - 0.00% ✗ -
Nov 15, 2025 Nov 18, 2025 Cramer Keith Chief Revenue Officer Neutral 52.5 - 0.00% ✗ -
Nov 11, 2025 Nov 13, 2025 Jones Ramon Director Neutral 90.0 +7,250 100.00% ✗ -
Nov 13, 2025 Jones Ramon Director Neutral 52.5 - 0.00% ✗ -
Aug 15, 2025 Aug 18, 2025 Yi Steven Officer Neutral 52.5 - 0.00% ✗ -
Aug 15, 2025 Aug 18, 2025 Yeh Kuanling Amy Chief Technology Officer Sell 45.0 -6,000 -1.48% ✓ $61.2K
Aug 15, 2025 Aug 18, 2025 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Sell 45.0 -13,506 -0.58% ✗ $137K
Aug 15, 2025 Aug 18, 2025 Thompson Patrick Ryan Officer Sell 42.5 -21,802 -2.38% ✗ $221.1K
Aug 15, 2025 Aug 18, 2025 Nonko Eugene Director Neutral 52.5 - 0.00% ✗ -
Aug 15, 2025 Aug 18, 2025 Cramer Keith Chief Revenue Officer Neutral 52.5 - 0.00% ✗ -
Aug 12, 2025 Aug 13, 2025 VRABECK KATHY P Director Buy 97.5 +31,000 31.42% ✗ $297.6K
Aug 8, 2025 Aug 12, 2025 Cramer Keith Chief Revenue Officer Sell 20.0 -29,669 -15.07% ✗ $297.8K
Jul 15, 2025 Jul 16, 2025 Nonko Eugene Director Neutral 85.0 +70,100 6.86% ✗ -
Jul 10, 2025 Yeh Kuanling Amy Officer Neutral 52.5 - 0.00% ✗ -
May 14, 2025 May 16, 2025 VRABECK KATHY P Director Neutral 90.0 +23,100 30.57% ✗ -
May 15, 2025 May 16, 2025 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Sell 45.0 -14,403 -0.51% ✗ $149.6K
May 15, 2025 May 16, 2025 Cramer Keith Chief Revenue Officer Neutral 52.5 - 0.00% ✗ -
May 14, 2025 May 16, 2025 Hunt Bradley William Director Neutral 90.0 +23,100 982.98% ✗ -
May 14, 2025 May 16, 2025 Arasu Venmal (Raji) Director Neutral 90.0 +23,100 30.57% ✗ -
May 15, 2025 May 16, 2025 Nonko Eugene Officer Neutral 52.5 - 0.00% ✗ -
May 15, 2025 May 16, 2025 Thompson Patrick Ryan Officer Sell 42.5 -21,802 -2.35% ✗ $226.5K
May 15, 2025 May 16, 2025 Yi Steven Officer Neutral 52.5 - 0.00% ✗ -
May 14, 2025 May 16, 2025 Sweet Lara Director Neutral 90.0 +23,100 30.57% ✗ -
Mar 31, 2025 Apr 2, 2025 Hunt Bradley William Director Neutral 90.0 +2,350 100.00% ✗ -
Apr 2, 2025 Hunt Bradley William Director Neutral 52.5 - 0.00% ✗ -
Mar 15, 2025 Mar 18, 2025 Thompson Patrick Ryan Officer Neutral 90.0 +338,800 58.43% ✗ -
Mar 15, 2025 Mar 18, 2025 Cramer Keith Chief Revenue Officer Neutral 90.0 +166,900 1113.78% ✗ -
Mar 15, 2025 Mar 18, 2025 Yi Steven Officer Neutral 90.0 +633,049 27.39% ✗ -
Mar 15, 2025 Mar 18, 2025 Nonko Eugene Officer Neutral 90.0 +304,399 43.58% ✗ -
Mar 15, 2025 Mar 18, 2025 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Neutral 90.0 +212,400 83.77% ✗ -
Feb 26, 2025 Feb 28, 2025 Nonko Eugene Officer Neutral 90.0 +851,760 100.00% ✗ -
Feb 15, 2025 Feb 18, 2025 Cramer Keith Chief Revenue Officer Neutral 52.5 - 0.00% ✗ -
Feb 15, 2025 Feb 18, 2025 Thompson Patrick Ryan Officer Sell 42.5 -8,859 -1.50% ✗ $113.2K
Feb 15, 2025 Feb 18, 2025 Yi Steven Officer Neutral 52.5 - 0.00% ✗ -
Feb 15, 2025 Feb 18, 2025 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Sell 45.0 -8,490 -0.66% ✗ $108.5K
Feb 15, 2025 Feb 18, 2025 Nonko Eugene Officer Neutral 52.5 - 0.00% ✗ -
Feb 18, 2025 Cramer Keith Chief Revenue Officer Neutral 52.5 - 0.00% ✗ -
Nov 15, 2024 Nov 18, 2024 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Sell 45.0 -11,303 -0.87% ✗ $139.8K
Nov 15, 2024 Nov 18, 2024 Nonko Eugene Officer Neutral 52.5 - 0.00% ✗ -
Nov 15, 2024 Nov 18, 2024 Thompson Patrick Ryan Officer Sell 42.5 -13,469 -2.27% ✗ $166.6K
Nov 15, 2024 Nov 18, 2024 Yi Steven Officer Neutral 52.5 - 0.00% ✗ -
Oct 30, 2024 Nov 1, 2024 Nonko Eugene Officer Sell 32.5 -72,000 -4.44% ✓ $1.5M
Oct 30, 2024 Nov 1, 2024 Yi Steven Officer Sell 32.5 -72,000 -3.02% ✓ $1.5M
Aug 15, 2024 Aug 15, 2024 Nonko Eugene Officer Neutral 52.5 - 0.00% ✗ -
Aug 15, 2024 Aug 15, 2024 Yi Steven Officer Neutral 52.5 - 0.00% ✗ -
Aug 15, 2024 Aug 15, 2024 Thompson Patrick Ryan Officer Sell 42.5 -13,470 -2.26% ✗ $228.6K
Aug 15, 2024 Aug 15, 2024 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Sell 45.0 -10,569 -0.81% ✗ $179.4K
Aug 2, 2024 Aug 5, 2024 Nonko Eugene Officer Sell 17.5 -267,342 -14.28% ✗ $4.3M
May 15, 2024 May 20, 2024 Thompson Patrick Ryan Officer Sell 42.5 -9,788 -1.64% ✗ $185.9K
May 15, 2024 May 20, 2024 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Sell 45.0 -7,959 -0.61% ✗ $151.1K
May 15, 2024 May 20, 2024 Nonko Eugene Officer Neutral 52.5 - 0.00% ✗ -
May 15, 2024 May 20, 2024 Yi Steven Officer Neutral 52.5 - 0.00% ✗ -
May 16, 2024 May 20, 2024 Sweet Lara Director Neutral 90.0 +8,850 13.27% ✗ -