Purple Innovation, Inc. (PRPL)

Latest Insider Confidence Score

2025Q4

49.8
Bearish

Company insider confidence (by quarter)

2015Q3 2025Q4

Largest shareholders

Insider Role (last 12 mo) Shares held Filed at
Coliseum Co-Invest Debt Fund, L.P. Director 16,474,855 May 25, 2021
Coliseum Capital Management, LLC Director 13,442,623 Jan 23, 2024
Shackelton Christopher S Director 13,442,623 Jan 23, 2024
Coliseum Capital, LLC Director 13,442,623 Jan 23, 2024
Coliseum Capital Partners, L.P. Director 13,442,623 Jan 23, 2024

Recent buy/sell transactions

Exec date Filing date Insider Role Signal Confidence Shares % of shares Under plan? Amount (USD)
Jun 17, 2025 Fiske McNeil S. Jr Director Neutral 52.5 - 0.00% ✗ -
Jun 6, 2025 Jun 6, 2025 HAYNOR ERIC SCOTT COO Neutral 52.5 - 0.00% ✗ -
May 12, 2025 May 12, 2025 HUTCHINGS JEFFREY LAYNE Chief Innovation Officer Neutral 52.5 - 0.00% ✗ -
May 2, 2025 May 6, 2025 Coliseum Capital Management, LLC Director Neutral 52.5 - 0.00% ✗ -
Mar 31, 2025 Apr 2, 2025 Ulrich George Turner Principal Accounting Officer Sell 27.5 -2,249 -7.40% ✗ $1.7K
Mar 31, 2025 Apr 2, 2025 Roddy Jack Chief People Officer Neutral 52.5 - 0.00% ✗ -
Mar 31, 2025 Apr 2, 2025 HAYNOR ERIC SCOTT COO Neutral 52.5 - 0.00% ✗ -
Mar 31, 2025 Apr 2, 2025 Vogensen Todd E. CFO Sell 27.5 -6,970 -12.71% ✗ $5.3K
Mar 31, 2025 Apr 2, 2025 HUTCHINGS JEFFREY LAYNE Chief Innovation Officer Neutral 52.5 - 0.00% ✗ -
Mar 31, 2025 Apr 2, 2025 DeMartini Robert CEO Sell 26.3 -23,232 -2.57% ✗ $17.6K
Mar 31, 2025 Apr 2, 2025 KERBY JEFFERY SCOTT Chief of Owned Retail Sell 27.5 -4,647 -7.14% ✗ $3.5K
Mar 25, 2025 Mar 26, 2025 DeMartini Robert CEO Sell 26.3 -48,167 -5.53% ✗ $38.1K
Mar 12, 2025 Mar 18, 2025 HAYNOR ERIC SCOTT COO Neutral 52.5 - 0.00% ✗ -
Mar 12, 2025 Mar 18, 2025 HUTCHINGS JEFFREY LAYNE Chief Innovation Officer Neutral 52.5 - 0.00% ✗ -
Mar 14, 2025 Mar 18, 2025 McDermott Tricia Chief Legal Officer Sell 27.5 -10,176 -28.26% ✗ $9.2K
Mar 14, 2025 Mar 18, 2025 Vogensen Todd E. CFO Sell 26.3 -12,488 -28.90% ✗ $11.2K
Mar 12, 2025 Mar 18, 2025 Vogensen Todd E. CFO Neutral 52.5 - 0.00% ✗ -
Mar 15, 2025 Mar 18, 2025 KERBY JEFFERY SCOTT Chief of Owned Retail Sell 27.5 -3,142 -5.75% ✗ $2.8K
Mar 15, 2025 Mar 18, 2025 DeMartini Robert CEO Sell 26.3 -16,337 -2.27% ✗ $14.7K
Mar 15, 2025 Mar 18, 2025 Ulrich George Turner Principal Accounting Officer Sell 27.5 -3,607 -7.66% ✗ $3.2K
Mar 15, 2025 Mar 18, 2025 HAYNOR ERIC SCOTT COO Neutral 52.5 - 0.00% ✗ -
Mar 15, 2025 Mar 18, 2025 HUTCHINGS JEFFREY LAYNE Chief Innovation Officer Neutral 52.5 - 0.00% ✗ -
Mar 12, 2025 Mar 18, 2025 Roddy Jack Chief People Officer Neutral 52.5 - 0.00% ✗ -
Mar 15, 2025 Mar 18, 2025 Roddy Jack Chief People Officer Neutral 52.5 - 0.00% ✗ -
Mar 12, 2024 Mar 14, 2025 HAYNOR ERIC SCOTT COO Neutral 52.5 - 0.00% ✗ -
Mar 12, 2024 Mar 14, 2025 HUTCHINGS JEFFREY LAYNE Chief Innovation Officer Neutral 52.5 - 0.00% ✗ -
Mar 12, 2024 Mar 14, 2025 Vogensen Todd E. CFO Neutral 52.5 - 0.00% ✗ -
Mar 12, 2024 Mar 14, 2025 Roddy Jack Chief People Officer Neutral 52.5 - 0.00% ✗ -
Mar 12, 2025 Mar 13, 2025 Coliseum Capital Management, LLC Director Neutral 52.5 - 0.00% ✗ -
Oct 9, 2024 Feb 3, 2025 Peterson Douglas Scott Director Neutral 67.5 +23,028 0.72% ✗ -
Oct 25, 2024 Oct 25, 2024 Roddy Jack Chief People Officer Neutral 52.5 - 0.00% ✗ -
Jun 26, 2024 Jun 28, 2024 DeMartini Robert CEO Buy 95.0 +200,000 43.13% ✗ $203.7K
Jun 20, 2024 Jun 21, 2024 McDermott Tricia Chief Legal Officer Neutral 52.5 - 0.00% ✗ -
Jun 20, 2024 Jun 21, 2024 Roddy Jack Chief People Officer Neutral 52.5 - 0.00% ✗ -
Jun 20, 2024 Jun 21, 2024 HUTCHINGS JEFFREY LAYNE Chief Innovation Officer Neutral 52.5 - 0.00% ✗ -
Jun 20, 2024 Jun 21, 2024 Ulrich George Turner Principal Accounting Officer Neutral 52.5 - 0.00% ✗ -
Jun 20, 2024 Jun 21, 2024 DeMartini Robert CEO Neutral 52.5 - 0.00% ✗ -
Jun 20, 2024 Jun 21, 2024 KERBY JEFFERY SCOTT Chief of Owned Retail Neutral 52.5 - 0.00% ✗ -
Jun 20, 2024 Jun 21, 2024 Krausz Keira Chief Marketing Officer Neutral 52.5 - 0.00% ✗ -
Jun 20, 2024 Jun 21, 2024 Vogensen Todd E. CFO Neutral 52.5 - 0.00% ✗ -
Jun 20, 2024 Jun 21, 2024 HAYNOR ERIC SCOTT COO Neutral 52.5 - 0.00% ✗ -
Jun 6, 2024 Jun 7, 2024 HAYNOR ERIC SCOTT COO Neutral 52.5 - 0.00% ✗ -
May 12, 2024 May 14, 2024 HUTCHINGS JEFFREY LAYNE Chief Innovation Officer Neutral 52.5 - 0.00% ✗ -
Mar 22, 2024 Mar 26, 2024 Ulrich George Turner Principal Accounting Officer Buy 90.0 +4,000 31.07% ✗ $6.1K
Mar 25, 2024 Mar 26, 2024 DeMartini Robert CEO Neutral 52.5 - 0.00% ✗ -
Mar 15, 2024 Mar 19, 2024 Ulrich George Turner Principal Accounting Officer Sell 27.5 -3,817 -12.16% ✗ $6K
Mar 15, 2024 Mar 19, 2024 Roddy Jack Chief People Officer Sell 26.3 -6,573 -7.49% ✗ $10.3K
Mar 15, 2024 Mar 19, 2024 Krausz Keira Chief Marketing Officer Sell 27.5 -4,815 -41.35% ✗ $7.5K
Mar 15, 2024 Mar 19, 2024 KERBY JEFFERY SCOTT Chief of Owned Retail Sell 27.5 -3,151 -6.48% ✗ $4.9K
Mar 15, 2024 Mar 19, 2024 HAYNOR ERIC SCOTT COO Neutral 52.5 - 0.00% ✗ -
Mar 15, 2024 Mar 19, 2024 HUTCHINGS JEFFREY LAYNE Chief Innovation Officer Neutral 52.5 - 0.00% ✗ -
Mar 15, 2024 Mar 19, 2024 DeMartini Robert CEO Neutral 52.5 - 0.00% ✗ -
Mar 14, 2024 Mar 14, 2024 McDermott Tricia Chief Legal Officer Neutral 52.5 - 0.00% ✗ -
Mar 14, 2024 Mar 14, 2024 Vogensen Todd E. CFO Neutral 52.5 - 0.00% ✗ -
Mar 4, 2024 Mar 6, 2024 Peterson Douglas Scott Director Neutral 90.0 +431,355 15.52% ✗ -
Nov 22, 2023 Feb 8, 2024 Peterson Douglas Scott Director Neutral 85.0 +149,883 5.70% ✗ -
Jan 23, 2024 Jan 23, 2024 Coliseum Capital Management, LLC Director Neutral 52.5 - 0.00% ✗ -
Oct 25, 2023 Oct 27, 2023 Roddy Jack Chief People Officer Neutral 52.5 - 0.00% ✗ -
Oct 27, 2023 McDermott Tricia Chief Legal Officer Neutral 52.5 - 0.00% ✗ -
Oct 17, 2023 Vogensen Todd E. CFO Neutral 52.5 - 0.00% ✗ -
Aug 28, 2023 Aug 30, 2023 DICAMILLO GARY T Director Buy 86.3 +10,000 6.74% ✗ $22.2K
Jun 20, 2023 Jun 27, 2023 DARLING SETH LANE Director Neutral 90.0 +31,765 186.85% ✗ -
Jun 20, 2023 Jun 22, 2023 Coliseum Capital Management, LLC Director Neutral 55.0 +40,841 0.09% ✗ -
Jun 20, 2023 Jun 22, 2023 Peterson Douglas Scott Director Neutral 77.5 +31,765 1.22% ✗ -
Jun 22, 2023 Peterson Douglas Scott Director Neutral 52.5 - 0.00% ✗ -
Jun 20, 2023 Jun 22, 2023 KERBY JEFFERY SCOTT Chief of Owned Retail Neutral 52.5 - 0.00% ✗ -
Jun 20, 2023 Jun 22, 2023 Roddy Jack Chief People Officer Neutral 52.5 - 0.00% ✗ -
Jun 20, 2023 Jun 22, 2023 McGarvey Casey Kale Chief Legal Officer Neutral 52.5 - 0.00% ✗ -
Jun 20, 2023 Jun 22, 2023 Ulrich George Turner Principal Accounting Officer Neutral 52.5 - 0.00% ✗ -
Jun 20, 2023 Jun 22, 2023 Krausz Keira Chief Marketing Officer Neutral 52.5 - 0.00% ✗ -
Jun 20, 2023 Jun 22, 2023 HAYNOR ERIC SCOTT COO Neutral 52.5 - 0.00% ✗ -
Jun 20, 2023 Jun 22, 2023 DARLING SETH LANE Director Neutral 90.0 +31,765 186.85% ✗ -
Jun 20, 2023 Jun 22, 2023 Serow Erika Director Neutral 90.0 +31,765 100.00% ✗ -
Jun 20, 2023 Jun 22, 2023 HOLLINGSWORTH CLAUDIA Director Neutral 90.0 +31,765 75.93% ✗ -
Jun 20, 2023 Jun 22, 2023 HUTCHINGS JEFFREY LAYNE Chief Innovation Officer Neutral 52.5 - 0.00% ✗ -
Jun 20, 2023 Jun 22, 2023 DICAMILLO GARY T Director Neutral 90.0 +35,395 31.30% ✗ -
Jun 20, 2023 Jun 22, 2023 Pate R Carter Director Neutral 90.0 +31,765 187.42% ✗ -
Jun 20, 2023 Jun 22, 2023 DeMartini Robert CEO Neutral 52.5 - 0.00% ✗ -
Jun 16, 2023 Jun 20, 2023 DeMartini Robert CEO Neutral 52.5 - 0.00% ✗ -
Jun 6, 2023 Jun 7, 2023 HAYNOR ERIC SCOTT COO Neutral 52.5 - 0.00% ✗ -
Jun 2, 2023 Jun 6, 2023 McGarvey Casey Kale Chief Legal Officer Buy 95.0 +22,300 25.89% ✗ $63.6K
May 26, 2023 May 30, 2023 KERBY JEFFERY SCOTT Chief of Owned Retail Buy 95.0 +16,350 70.85% ✗ $56.4K
May 15, 2023 May 17, 2023 DeMartini Robert CEO Buy 95.0 +50,000 26.25% ✗ $148.7K
May 16, 2023 May 16, 2023 DARLING SETH LANE Director Buy 95.0 +17,000 100.00% ✗ $51.4K
May 15, 2023 May 15, 2023 Pate R Carter Director Buy 91.3 +16,949 100.00% ✗ $50K
May 15, 2023 May 15, 2023 HUTCHINGS JEFFREY LAYNE Chief Innovation Officer Neutral 52.5 - 0.00% ✗ -
May 5, 2023 Serow Erika Director Neutral 52.5 - 0.00% ✗ -
May 5, 2023 DARLING SETH LANE Director Neutral 52.5 - 0.00% ✗ -
May 3, 2023 Pate R Carter Director Neutral 52.5 - 0.00% ✗ -
Apr 27, 2023 May 1, 2023 Coliseum Capital Management, LLC Director Sell 26.3 -468,144 -100.00% ✗ $46.8K
Apr 27, 2023 May 1, 2023 ZEPF PAUL J Director Neutral 27.5 -959 -100.00% ✗ -
Apr 27, 2023 May 1, 2023 DeMartini Robert CEO Neutral 27.5 -1,904 -100.00% ✗ -
Apr 27, 2023 May 1, 2023 DICAMILLO GARY T Director Neutral 27.5 -1,130 -100.00% ✗ -
Apr 27, 2023 May 1, 2023 McGarvey Casey Kale Chief Legal Officer Neutral 27.5 -1,811 -100.00% ✗ -
Apr 27, 2023 May 1, 2023 HOLLINGSWORTH CLAUDIA Director Neutral 27.5 -418 -100.00% ✗ -
Apr 27, 2023 May 1, 2023 Anthos Pano Director Neutral 27.5 -299 -100.00% ✗ -
Apr 27, 2023 May 1, 2023 HAYNOR ERIC SCOTT COO Neutral 27.5 -1,385 -100.00% ✗ -
Apr 27, 2023 May 1, 2023 Roddy Jack Chief People Officer Neutral 27.5 -268 -100.00% ✗ -
Apr 27, 2023 May 1, 2023 Ulrich George Turner Principal Accounting Officer Neutral 27.5 -55 -100.00% ✗ -
Apr 27, 2023 May 1, 2023 ZIER DAWN M. Director Neutral 27.5 -423 -100.00% ✗ -