BRAND HOUSE COLLECTIVE, INC. (TBHC)

Latest Insider Confidence Score

2026Q1

49.9
Bearish

Company insider confidence (by quarter)

2008Q1 2026Q1

Largest shareholders

Insider Role (last 12 mo) Shares held Filed at
Sullivan Amy Ervin CEO 619,604 Sep 25, 2025
Madden W Michael CFO 230,527 Apr 8, 2025
Woodward Steven C CEO 223,463 Sep 25, 2025
Pleas Charles III Director 197,230 Jun 27, 2024
Collins Steven J Director 143,353 Jun 23, 2023

Recent buy/sell transactions

Exec date Filing date Insider Role Signal Confidence Shares % of shares Under plan? Amount (USD)
Feb 4, 2026 Feb 6, 2026 Sullivan Amy Ervin CEO Sell 47.5 -7,413 -1.20% $8.3K
Oct 23, 2025 Dubois Lisa Foley Chief Marketing Officer Neutral 52.5 - 0.00% -
Oct 19, 2025 Oct 23, 2025 Dubois Lisa Foley Chief Marketing Officer Neutral 90.0 +100,000 100.00% -
Sep 23, 2025 Sep 25, 2025 Sullivan Amy Ervin CEO Neutral 90.0 +250,000 67.64% -
Sep 23, 2025 Sep 25, 2025 Courtois Andrea K. CFO Neutral 90.0 +100,000 100.00% -
Sep 23, 2025 Sep 25, 2025 Jubert Melody Rose Chief Transformation Officer Neutral 90.0 +50,000 54.00% -
Sep 23, 2025 Sep 25, 2025 Schwartzman Eric L. Director Neutral 90.0 +23,463 100.00% -
Sep 23, 2025 Sep 25, 2025 Tamminga Neely J. Director Neutral 90.0 +23,463 100.00% -
Sep 23, 2025 Sep 25, 2025 Ward Tamara Director Neutral 90.0 +23,463 100.00% -
Sep 23, 2025 Sep 25, 2025 Woodward Steven C Director Neutral 90.0 +23,463 11.73% -
Jul 23, 2025 Courtois Andrea K. CFO Neutral 52.5 - 0.00% -
Jul 7, 2025 Tamminga Neely J. Director Neutral 52.5 - 0.00% -
Jul 7, 2025 Schwartzman Eric L. Director Neutral 52.5 - 0.00% -
Jul 7, 2025 Ward Tamara Director Neutral 52.5 - 0.00% -
Jul 7, 2025 Woodward Steven C Director Neutral 52.5 - 0.00% -
Jun 12, 2025 Schisler James E. COO Neutral 52.5 - 0.00% -
Apr 6, 2025 Apr 8, 2025 Sullivan Amy Ervin CEO Sell 47.5 -3,839 -1.03% $4.6K
Apr 6, 2025 Apr 8, 2025 Madden W Michael CFO Sell 47.5 -2,629 -1.13% $3.1K
Apr 1, 2025 Apr 3, 2025 Sullivan Amy Ervin CEO Neutral 90.0 +233,333 166.54% -
Apr 1, 2025 Apr 3, 2025 Madden W Michael CFO Neutral 90.0 +133,333 133.57% -
Apr 1, 2025 Apr 3, 2025 Jubert Melody Rose Chief Transformation Officer Neutral 90.0 +80,000 634.87% -
Mar 27, 2025 Mar 28, 2025 Jubert Melody Rose Chief Transformation Officer Sell 47.5 -1,382 -9.88% $1.9K
Mar 27, 2025 Mar 28, 2025 Sullivan Amy Ervin CEO Sell 47.5 -4,398 -3.04% $6K
Mar 27, 2025 Mar 28, 2025 Madden W Michael CFO Sell 47.5 -3,008 -2.93% $4.1K
Mar 23, 2025 Mar 25, 2025 Sullivan Amy Ervin CEO Sell 50.0 -988 -0.68% $1.4K
Aug 31, 2024 Sep 4, 2024 Madden W Michael CFO Sell 47.5 -2,030 -1.94% $3K
Jun 26, 2024 Jun 27, 2024 PLEAS CHARLES III Director Neutral 85.0 +16,667 9.23% -
Jun 26, 2024 Jun 27, 2024 Shimojima Chris Director Neutral 90.0 +16,667 21.21% -
Jun 26, 2024 Jun 27, 2024 SOLTAU JILL A. Director Neutral 90.0 +16,667 61.65% -
Jun 26, 2024 Jun 27, 2024 JOYCE ANN E Director Neutral 90.0 +16,667 22.45% -
Jun 26, 2024 Jun 27, 2024 LANIGAN SUSAN S Director Neutral 90.0 +16,667 17.26% -
Apr 22, 2024 Jubert Melody Rose SVP Operations Neutral 52.5 - 0.00% -
Apr 6, 2024 Apr 9, 2024 Madden W Michael CFO Sell 47.5 -2,629 -2.45% $6K
Apr 6, 2024 Apr 9, 2024 Sullivan Amy Ervin CEO Sell 47.5 -3,890 -2.60% $8.8K
Mar 27, 2024 Mar 29, 2024 Madden W Michael CFO Neutral 90.0 +30,424 39.48% -
Mar 27, 2024 Mar 29, 2024 Sullivan Amy Ervin CEO Neutral 90.0 +44,492 42.42% -
Mar 23, 2024 Mar 26, 2024 Sullivan Amy Ervin CEO Sell 47.5 -1,533 -1.44% $3.9K
Feb 4, 2024 Feb 5, 2024 Sullivan Amy Ervin CEO Neutral 90.0 +50,000 88.61% -
Jan 12, 2024 Jan 17, 2024 Osmium Partners, LLC 10% Owner Neutral 27.5 -314,310 -19.88% -
Oct 6, 2023 Oct 6, 2023 Madden W Michael CFO Buy 82.5 +2,500 3.35% $4.4K
Oct 4, 2023 Oct 5, 2023 Sullivan Amy Ervin COO Buy 85.0 +2,847 5.31% $5K
Sep 22, 2023 Sep 25, 2023 JOYCE ANN E CEO Buy 85.0 +3,978 5.66% $7K
Aug 31, 2023 Sep 5, 2023 Madden W Michael CFO Sell 47.5 -2,030 -2.65% $5.1K
Jun 21, 2023 Jun 23, 2023 SOLTAU JILL A. Director Neutral 90.0 +12,110 81.14% -
Jun 21, 2023 Jun 23, 2023 Shimojima Chris Director Neutral 90.0 +12,110 18.22% -
Jun 21, 2023 Jun 23, 2023 PLEAS CHARLES III Director Neutral 85.0 +12,110 7.19% -
Jun 21, 2023 Jun 23, 2023 Collins Steven J Director Neutral 85.0 +12,110 9.23% -
Jun 21, 2023 Jun 23, 2023 LANIGAN SUSAN S Director Neutral 90.0 +12,110 14.34% -
Jun 21, 2023 Jun 23, 2023 Orr Wilson R III Director Neutral 90.0 +12,110 13.85% -
Apr 6, 2023 Apr 10, 2023 Sullivan Amy Ervin COO Neutral 90.0 +39,894 291.49% -
Apr 6, 2023 Apr 10, 2023 Madden W Michael CFO Neutral 90.0 +26,596 53.19% -
Apr 6, 2023 Apr 10, 2023 JOYCE ANN E Executive Consultant Neutral 90.0 +50,000 246.78% -
Mar 23, 2023 Mar 27, 2023 Woodward Steven C CEO Sell 46.3 -15,541 -3.29% $41.5K
Mar 23, 2023 Mar 27, 2023 Sullivan Amy Ervin SVP, CMO Sell 47.5 -2,053 -13.04% $5.5K
Dec 29, 2022 Jan 4, 2023 Osmium Partners, LLC 10% Owner Sell 36.3 -12,214 -0.77% $36.8K
Dec 21, 2022 Dec 27, 2022 Osmium Partners, LLC 10% Owner Sell 20.0 -81,437 -4.86% $272.5K
Dec 21, 2022 Dec 23, 2022 Osmium Partners, LLC 10% Owner Sell 20.0 -81,437 -5.21% $272.5K
Nov 7, 2022 Sullivan Amy Ervin SVP, CMO Neutral 52.5 - 0.00% -
Aug 31, 2022 Sep 2, 2022 Madden W Michael CFO Neutral 90.0 +50,000 100.00% -
Sep 2, 2022 Madden W Michael CFO Neutral 52.5 - 0.00% -
Jun 22, 2022 Jun 23, 2022 Shimojima Chris Director Neutral 90.0 +14,925 28.96% -
Jun 22, 2022 Jun 23, 2022 Owen Jeffery Director Neutral 90.0 +14,925 25.07% -
Jun 22, 2022 Jun 23, 2022 PLEAS CHARLES III Director Neutral 85.0 +14,925 9.72% -
Jun 22, 2022 Jun 23, 2022 Orr Wilson R III Director Neutral 90.0 +14,925 20.58% -
Jun 22, 2022 Jun 23, 2022 LANIGAN SUSAN S Director Neutral 90.0 +14,925 21.47% -
Jun 22, 2022 Jun 23, 2022 SOLTAU JILL A. Director Neutral 90.0 +14,925 100.00% -
Jun 22, 2022 Jun 23, 2022 JOYCE ANN E Director Neutral 90.0 +14,925 279.70% -
Jun 22, 2022 Jun 23, 2022 Collins Steven J Director Neutral 90.0 +14,925 12.83% -
Jun 23, 2022 SOLTAU JILL A. Director Neutral 52.5 - 0.00% -
Jun 7, 2022 Jun 8, 2022 Woodward Steven C CEO Neutral 27.5 -18,000 -3.67% -
Jun 5, 2022 Jun 7, 2022 Strain Nicole Allyson CFO Sell 52.5 -492 -0.37% $2.3K
Mar 25, 2022 Mar 29, 2022 Woodward Steven C CEO Sell 37.5 -136,523 -21.79% $1.4M
Mar 25, 2022 Mar 29, 2022 Strain Nicole Allyson CFO Sell 40.0 -27,914 -17.28% $295.6K
Mar 24, 2022 Mar 28, 2022 Holland Michael A. Sr. VP and CTO Sell 47.5 -724 -3.73% $7.9K
Mar 23, 2022 Mar 25, 2022 Holland Michael A. Sr. VP and CTO Neutral 90.0 +10,291 112.88% -
Mar 23, 2022 Mar 25, 2022 Woodward Steven C CEO Sell 95.0 +70,204 12.62% $51.8K
Mar 22, 2022 Mar 25, 2022 Strain Nicole Allyson CFO Sell 95.0 +18,097 12.62% $146.4K
Mar 21, 2022 Mar 23, 2022 JOYCE ANN E Director Buy 91.3 +2,242 72.46% $25K
Jan 13, 2022 Jan 14, 2022 Lewis John Hartnett 10% Owner Buy 95.0 +135,000 8.77% $2.3M
Jan 14, 2022 Lewis John Hartnett 10% Owner Neutral 52.5 - 0.00% -
Dec 6, 2021 Dec 6, 2021 PLEAS CHARLES III Director Buy 90.0 +10,000 6.97% $144.1K
Sep 27, 2021 Holland Michael A. Sr. VP and CTO Neutral 52.5 - 0.00% -
Sep 13, 2021 Sep 14, 2021 Strain Nicole Allyson CFO Sell 22.5 -6,000 -4.01% $123K
Aug 5, 2021 Aug 9, 2021 Martin Jeffrey T. Sr. VP of Omni-Channel Retail Sell 46.3 -2,583 -2.39% $49.3K
Jun 22, 2021 Jun 24, 2021 JOYCE ANN E Director Neutral 90.0 +3,094 100.00% -
Jun 24, 2021 JOYCE ANN E Director Neutral 52.5 - 0.00% -
Jun 22, 2021 Jun 24, 2021 Collins Steven J Director Neutral 82.5 +3,094 2.73% -
Jun 22, 2021 Jun 24, 2021 LANIGAN SUSAN S Director Neutral 82.5 +3,094 4.66% -
Jun 22, 2021 Jun 24, 2021 Orr Wilson R III Director Neutral 82.5 +3,094 4.46% -
Jun 22, 2021 Jun 24, 2021 Owen Jeffery Director Neutral 85.0 +3,094 5.48% -
Jun 22, 2021 Jun 24, 2021 PLEAS CHARLES III Director Neutral 77.5 +3,094 2.20% -
Jun 22, 2021 Jun 24, 2021 Shimojima Chris Director Neutral 85.0 +3,094 6.39% -
Jun 21, 2021 Jun 22, 2021 Kirkland Miles Director Sell 20.0 -19,900 -18.82% $446.8K
Jun 10, 2021 Jun 14, 2021 Kirkland Miles Director Sell 20.0 -20,100 -15.98% $476.2K
Jun 5, 2021 Jun 8, 2021 Strain Nicole Allyson CFO Sell 52.5 -305 -0.20% $7.3K
Jun 2, 2021 Jun 4, 2021 Strain Nicole Allyson CFO Sell 52.5 -244 -0.16% $5.9K
Apr 1, 2021 Apr 2, 2021 Strain Nicole Allyson CFO Sell 22.5 -6,000 -3.85% $171.6K
Mar 31, 2021 Apr 1, 2021 Orr Wilson R III Director Sell 22.5 -8,047 -10.39% $233.4K
Mar 26, 2021 Mar 30, 2021 Woodward Steven C CEO Sell 42.5 -13,730 -2.41% $97K
Mar 26, 2021 Mar 30, 2021 Strain Nicole Allyson CFO Sell 51.3 -587 -0.37% $15.3K