Vera Bradley, Inc. (VRA)

Latest Insider Confidence Score

2025Q4

51.8
Bullish

Company insider confidence (by quarter)

2014Q2 2025Q4

Largest shareholders

Insider Role (last 12 mo) Shares held Filed at
Miller P. Michael Director 3,042,610 Apr 8, 2025
Miller Patricia R. 10% Owner 3,042,590 Apr 8, 2025
Fund 1 Investments, LLC — 2,783,155 Apr 28, 2025
Pleasant Lake Partners LLC — 2,783,155 Apr 28, 2025
PLP Funds Master Fund LP — 2,783,155 Apr 28, 2025

Recent buy/sell transactions

Exec date Filing date Insider Role Signal Confidence Shares % of shares Under plan? Amount (USD)
Dec 12, 2025 Dec 15, 2025 Paraie Melinda Chief Branding Officer Neutral 90.0 +269,231 100.00% ✗ -
Dec 12, 2025 Dec 15, 2025 Meslow Andrew Director Buy 97.5 +300,000 100.00% ✗ $590.2K
Dec 12, 2025 Dec 15, 2025 Bickley Ian Director Buy 95.0 +514,538 157.31% ✗ $103K
Dec 12, 2025 Paraie Melinda Chief Branding Officer Neutral 52.5 - 0.00% ✗ -
Dec 12, 2025 Brockman Ivan Director Neutral 52.5 - 0.00% ✗ -
Dec 9, 2025 Dec 11, 2025 Dely Mark C CHIEF ADMINISTRATIVE OFFICER Sell 46.3 -7,453 -2.05% ✗ $15.7K
Jul 3, 2025 Jul 8, 2025 Bickley Ian Director Neutral 90.0 +233,463 249.35% ✗ -
Jun 12, 2025 Jun 26, 2025 Layding Martin CFO Neutral 90.0 +414,439 165775.60% ✗ -
Jun 26, 2025 Layding Martin CFO Neutral 52.5 - 0.00% ✗ -
Jun 24, 2025 Jun 26, 2025 Dely Mark C CHIEF ADMINISTRATIVE OFFICER Neutral 90.0 +128,755 54.74% ✗ -
Jun 16, 2025 Jun 18, 2025 Byrne James Bradley Other Neutral 82.5 +92,513 3.46% ✗ -
Jun 16, 2025 Jun 18, 2025 Hall Joan B. Other Neutral 82.5 +92,513 3.46% ✗ -
Jun 16, 2025 Jun 18, 2025 Hall Robert J Director Neutral 82.5 +92,513 3.23% ✗ -
Jun 16, 2025 Jun 18, 2025 Ray Anne Marie Other Neutral 82.5 +92,513 3.45% ✗ -
Jun 16, 2025 Jun 18, 2025 Ray Michael C. Other Neutral 82.5 +92,513 3.45% ✗ -
Jun 16, 2025 Jun 18, 2025 Byrne Thomas Farrell II Other Neutral 82.5 +92,513 3.46% ✗ -
Jun 16, 2025 Jun 18, 2025 Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust Other Neutral 82.5 +92,513 4.06% ✓ -
Jun 12, 2025 Jun 13, 2025 Meslow Andrew Director Buy 97.5 +253,094 539.58% ✗ $474.6K
Jun 12, 2025 Jun 13, 2025 Bickley Ian Director Buy 95.0 +53,722 134.62% ✗ $99.9K
Jun 8, 2025 Jun 10, 2025 Dely Mark C CHIEF ADMINISTRATIVE OFFICER Sell 52.5 -1,165 -0.49% ✗ $2.5K
May 8, 2025 May 9, 2025 Schwindle Michael CFO Sell 46.3 -12,899 -6.46% ✗ $24.3K
Apr 28, 2025 Fund 1 Investments, LLC 10% Owner Neutral 52.5 - 0.00% ✗ -
Apr 4, 2025 Apr 8, 2025 Rodriguez Jessica Director Neutral 90.0 +39,906 314.54% ✗ -
Apr 4, 2025 Apr 8, 2025 Meslow Andrew Director Neutral 90.0 +39,906 570.09% ✗ -
Apr 4, 2025 Apr 8, 2025 Tharp Carrie Director Neutral 90.0 +39,906 85.71% ✗ -
Apr 4, 2025 Apr 8, 2025 CASHMAN KRISTINA K Director Neutral 90.0 +39,906 85.71% ✗ -
Apr 4, 2025 Apr 8, 2025 Hall Robert J Director Neutral 77.5 +39,906 1.41% ✗ -
Apr 4, 2025 Apr 8, 2025 Philip Frances P Director Neutral 90.0 +39,906 48.39% ✗ -
Apr 4, 2025 Apr 8, 2025 Ardrey Jacqueline CEO Sell 91.3 +153,909 49.83% ✗ $22.2K
Apr 4, 2025 Apr 8, 2025 Schwindle Michael CFO Sell 91.3 +88,642 28.06% ✗ $11.2K
Apr 4, 2025 Apr 8, 2025 Dely Mark C CHIEF ADMINISTRATIVE OFFICER Sell 90.0 +66,747 39.35% ✗ $7.8K
Apr 4, 2025 Apr 8, 2025 Hiatt Alison CHIEF MARKETING OFFICER Sell 90.0 +66,618 41.08% ✗ $8.1K
Apr 4, 2025 Apr 8, 2025 Bickley Ian Director Neutral 90.0 +39,906 100.00% ✗ -
Apr 4, 2025 Apr 8, 2025 Miller Patricia R. 10% Owner Neutral 52.5 - 0.00% ✗ -
Apr 4, 2025 Apr 8, 2025 Miller P. Michael 10% Owner Neutral 52.5 - 0.00% ✗ -
Apr 8, 2025 Miller P. Michael 10% Owner Neutral 52.5 - 0.00% ✗ -
Apr 8, 2025 Miller Patricia R. 10% Owner Neutral 52.5 - 0.00% ✗ -
Mar 31, 2025 Apr 1, 2025 Hiatt Alison CHIEF MARKETING OFFICER Sell 47.5 -2,660 -5.48% ✗ $6.1K
Mar 31, 2025 Apr 1, 2025 Dely Mark C CHIEF ADMINISTRATIVE OFFICER Sell 78.8 +1,786 1.06% ✗ $27.3K
Feb 21, 2025 Bickley Ian Director Neutral 52.5 - 0.00% ✗ -
Feb 12, 2025 Meslow Andrew Director Neutral 52.5 - 0.00% ✗ -
Dec 23, 2024 Fund 1 Investments, LLC 10% Owner Neutral 52.5 - 0.00% ✗ -
Dec 9, 2024 Dec 11, 2024 Dely Mark C CHIEF ADMINISTRATIVE OFFICER Sell 46.3 -8,573 -4.86% ✗ $48.4K
Nov 1, 2024 Nov 4, 2024 Ardrey Jacqueline CEO Sell 42.5 -43,340 -12.30% ✗ $217.1K
Jun 8, 2024 Jun 10, 2024 Dely Mark C CHIEF ADMINISTRATIVE OFFICER Sell 36.3 -1,364 -0.77% ✗ $10.7K
May 8, 2024 May 9, 2024 Schwindle Michael CFO Sell 22.5 -12,625 -10.21% ✗ $89.5K
Apr 5, 2024 Apr 9, 2024 CASHMAN KRISTINA K Director Neutral 90.0 +12,687 37.46% ✗ -
Apr 5, 2024 Apr 9, 2024 Philip Frances P Director Neutral 90.0 +12,687 18.18% ✗ -
Apr 5, 2024 Apr 9, 2024 Kelley Mary Lou Director Neutral 90.0 +12,687 25.82% ✗ -
Apr 5, 2024 Apr 9, 2024 Rodriguez Jessica Director Neutral 90.0 +12,687 100.00% ✗ -
Apr 5, 2024 Apr 9, 2024 Schwindle Michael CFO Neutral 90.0 +39,179 46.41% ✗ -
Apr 5, 2024 Apr 9, 2024 Hines Alissa VP, GMM MERCHANDISING Neutral 90.0 +7,463 100.00% ✗ -
Apr 5, 2024 Apr 9, 2024 Tharp Carrie Director Neutral 90.0 +12,687 37.46% ✗ -
Apr 5, 2024 Apr 9, 2024 Hiatt Alison CHIEF MARKETING OFFICER Neutral 90.0 +29,851 159.88% ✗ -
Apr 5, 2024 Apr 9, 2024 Hall Robert J Director Neutral 60.0 +12,687 0.45% ✗ -
Apr 5, 2024 Apr 9, 2024 Dely Mark C CHIEF ADMINISTRATIVE OFFICER Neutral 90.0 +29,851 20.18% ✗ -
Apr 5, 2024 Apr 9, 2024 Ardrey Jacqueline CEO Neutral 90.0 +104,478 42.17% ✗ -
Apr 5, 2024 Apr 9, 2024 Weston Bradley Morgan Director Neutral 90.0 +12,687 100.00% ✗ -
Mar 31, 2024 Apr 2, 2024 Dely Mark C CHIEF ADMINISTRATIVE OFFICER Sell 22.5 -2,871 -1.90% ✗ $85.3K
Mar 31, 2024 Apr 2, 2024 Hiatt Alison CHIEF MARKETING OFFICER Sell 26.3 -2,197 -10.53% ✗ $14.9K
Feb 15, 2024 Hines Alissa VP, GMM MERCHANDISING Neutral 52.5 - 0.00% ✗ -
Jan 30, 2024 Rodriguez Jessica Director Neutral 52.5 - 0.00% ✗ -
Jan 22, 2024 Weston Bradley Morgan Director Neutral 52.5 - 0.00% ✗ -
Dec 9, 2023 Dec 11, 2023 Dely Mark C CHIEF ADMINISTRATIVE OFFICER Sell 22.5 -8,341 -5.24% ✗ $62.7K
Dec 8, 2023 Dec 11, 2023 Kelley Mary Lou Director Sell 20.0 -33,500 -40.54% ✗ $251.7K
Nov 1, 2023 Nov 3, 2023 Ardrey Jacqueline CEO Sell 20.0 -41,877 -14.46% ✗ $306.5K
Jun 8, 2023 Jun 9, 2023 Dely Mark C CHIEF ADMINISTRATIVE OFFICER Neutral 85.0 +9,457 6.32% ✗ -
May 8, 2023 May 10, 2023 Schwindle Michael CFO Neutral 90.0 +84,427 100.00% ✗ -
May 9, 2023 Schwindle Michael CFO Neutral 52.5 - 0.00% ✗ -
Apr 7, 2023 Apr 11, 2023 Dely Mark C CHIEF ADMINISTRATIVE OFFICER Sell 26.3 -7,432 -4.73% ✗ $43.8K
Apr 7, 2023 Apr 11, 2023 Enwright John CHIEF FIN. OFFICER Sell 22.5 -8,563 -4.96% ✗ $50.4K
Mar 31, 2023 Apr 4, 2023 Twine Nancy Director Neutral 90.0 +14,190 124.70% ✗ -
Mar 31, 2023 Apr 4, 2023 Schmults Edward M Director Neutral 90.0 +14,190 31.93% ✗ -
Mar 31, 2023 Apr 4, 2023 Philip Frances P Director Neutral 90.0 +14,190 25.52% ✗ -
Mar 31, 2023 Apr 4, 2023 Kelley Mary Lou Director Neutral 90.0 +14,190 20.73% ✗ -
Mar 31, 2023 Apr 4, 2023 CASHMAN KRISTINA K Director Neutral 90.0 +14,190 72.10% ✗ -
Mar 31, 2023 Apr 4, 2023 Hiatt Alison CHIEF MARKETING OFFICER Neutral 90.0 +20,868 100.00% ✗ -
Mar 31, 2023 Apr 4, 2023 Dely Mark C CHIEF ADMINISTRATIVE OFFICER Sell 91.3 +17,992 12.93% ✗ $29.7K
Mar 31, 2023 Apr 4, 2023 Enwright John CHIEF FIN. OFFICER Sell 91.3 +17,481 11.26% ✗ $32.8K
Mar 31, 2023 Apr 4, 2023 Tharp Carrie Director Neutral 90.0 +14,190 72.10% ✗ -
Mar 31, 2023 Apr 4, 2023 Hall Robert J Director Neutral 67.5 +14,190 0.51% ✗ -
Jan 26, 2023 Hiatt Alison Chief Marketing Officer Neutral 52.5 - 0.00% ✗ -
Dec 9, 2022 Dec 13, 2022 Mac Cabe Beatrice CHIEF CREATIVE OFFICER Neutral 90.0 +53,305 39.44% ✗ -
Dec 9, 2022 Dec 13, 2022 Trypus Mary Beth CHIEF REVENUE OFFICER Neutral 90.0 +53,305 52.88% ✗ -
Dec 9, 2022 Dec 13, 2022 Enwright John CHIEF FIN. OFFICER Neutral 90.0 +53,305 52.26% ✗ -
Dec 9, 2022 Dec 13, 2022 Dely Mark C CHIEF ADMINISTRATIVE OFFICER Neutral 90.0 +53,305 62.13% ✗ -
Nov 1, 2022 Nov 3, 2022 Ardrey Jacqueline CEO Neutral 90.0 +289,635 100.00% ✗ -
Nov 2, 2022 Ardrey Jacqueline CEO Neutral 52.5 - 0.00% ✗ -
Sep 7, 2022 Scheele Stephanie Other Neutral 52.5 - 0.00% ✗ -
Apr 1, 2022 Apr 12, 2022 Tharp Carrie Director Neutral 90.0 +11,379 137.08% ✗ -
Apr 5, 2022 Apr 7, 2022 Wallstrom Robert President Sell 20.0 -52,642 -8.15% ✗ $378.2K
Apr 5, 2022 Apr 7, 2022 Enwright John Chief Fin. Officer Sell 22.5 -10,172 -9.07% ✗ $73.3K
Apr 5, 2022 Apr 7, 2022 Mac Cabe Beatrice Chief Creative Officer Sell 22.5 -8,751 -6.08% ✗ $63.2K
Apr 5, 2022 Apr 7, 2022 Dely Mark C Chief Administrative Officer Sell 22.5 -9,635 -10.10% ✗ $69.5K
Apr 5, 2022 Apr 7, 2022 Scheele Stephanie Chief Purpose and Comm. Off. Sell 26.3 -4,031 -5.68% ✗ $29.1K
Apr 5, 2022 Apr 7, 2022 Trypus Mary Beth Chief Revenue Officer Sell 26.3 -6,653 -6.19% ✗ $47.8K
Apr 5, 2022 Apr 7, 2022 Korney Kevin Chief Merchandising Officer Sell 26.3 -5,325 -5.76% ✗ $38.4K
Apr 5, 2022 Apr 7, 2022 Hull Daren President Sell 22.5 -10,769 -6.53% ✗ $77.8K
Apr 1, 2022 Apr 5, 2022 Philip Frances P Director Sell 87.5 +2,079 3.88% ✗ $70.1K
Apr 1, 2022 Apr 5, 2022 Twine Nancy Director Neutral 90.0 +11,379 100.00% ✗ -