MediaAlpha, Inc.

MAX

Form 4 • Statement of Changes in Beneficial Ownership

SEC Accession Number: 0001818383-26-000056
Filing date: Mar 4, 2026
Earliest execution date: Mar 2, 2026
Reporting Owners: Yi Steven (Officer)

Summary

Type

Sell

Net shares

-55,252

% of shares

-2.05%

Amount (USD)

$552,765

Insider confidence score

41.3 out of 100

Positive

  • Under Rule 10b5-1 trading plan

Negative

  • Notable scheduled sell (<3% of shares)
  • Large sell amount ($250K+)

Stock transactions

Transaction 1

Security

Class A Common Stock

Action

Sell

Date

2026-03-02

Code

S

Net shares

-39,252.0

Price per Share

$9.99

Amount (USD)

$391,997.95

Acquired/Disposed

Disposed

Shares Owned Before

2,688,876.0

Shares Owned After

2,649,624.0

Transaction 2

Security

Class A Common Stock

Action

Sell

Date

2026-03-03

Code

S

Net shares

-8,000.0

Price per Share

$10.03

Amount (USD)

$80,231.20

Acquired/Disposed

Disposed

Shares Owned Before

2,649,624.0

Shares Owned After

2,641,624.0

Transaction 3

Security

Class A Common Stock

Action

Sell

Date

2026-03-04

Code

S

Net shares

-8,000.0

Price per Share

$10.07

Amount (USD)

$80,536.80

Acquired/Disposed

Disposed

Shares Owned Before

2,641,624.0

Shares Owned After

2,633,624.0

Filing's footnotes

1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

2. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.72 to $10.04 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

3. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.25 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

4. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.965 to $10.31 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

ℹ️ Filed under Rule 10b5-1 trading plan

This page is for informational purposes only. While we strive for accuracy, the summary may contain inaccuracies or omissions. Please refer to the official SEC filing for authoritative information. Open the SEC filing.